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Using Both ATS & CRM

by | Sep 10, 2021 | Recruitment Software, Top Echelon Blog

Recruiting software has streamlined the process of organizing and selecting job candidates. Applicant Tracking Systems and Customer Relationship Management software have proven to be tremendously effective.

If you’re trying to decide whether to use an ATS or CRM, consider this question: “Why not both?”

Read on to learn the benefits of each system and why using them together may be the best solution for your recruiting efforts.

Applicant Tracking System

An Applicant Tracking System makes sense of the hundreds of resumes that come in, helping recruiters organize them and locate the best candidates for interviews. 

An ATS can also track the best sources of candidates, facilitate communication and ensure compliance with anti-discrimination laws. 

The benefits of an ATS also include social media integration, mobile optimization, access to job boards and easy sharing of data with other team members.

Recruiting CRM

CRM software helps a company grow and develop future talent. It is designed to help build a relationship with the candidate throughout the recruitment process. 

It can even use chatbots to stay engaged with prospects and help to answer their questions about working for a company. CRM can help move the best candidates toward the finish line.

CRM is best for roles that are difficult to fill. When one of these positions becomes available, it can alert job seekers who already have had a positive experience with the company.

Benefits of Using Both

Using an ATS in conjunction with CRM software is the perfect solution, because it allows both systems to do what they do best. The systems work together to automate and organize the hiring process while carefully building relationships with the best candidates. 

Leveraging the power of both systems, you don’t miss the passive candidates who are not seeking work right now. They may be content with their current job, but they could be interested in the new opportunity you’re recruiting for.

Using an ATS in conjunction with CRM software helps recruiters make qualified placements now while building a database of applicants that may be revisited later. 

Top Echelon Complete Recruiting System

Top Echelon has the recruiting software to cover all of your needs in one platform.

Its ATS and CRM technology will improve your day-to-day efforts while identifying and nurturing the best long-term job candidates. The software is easy to use, and it’s easy to transfer your previous data so you get started working with the new system.

Top Echelon’s Big Biller software can help you know the next step with each job order. Its powerful engine scans resumes to extract the strengths of each job candidate. It even lets you make customized lists of clients and sources.

Contact Top Echelon today for a demo and free trial.


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