Below are two quick recruiting tips for better marketing that have come up in conversations with people recently:
1. When you want to reboot a dormant client, if you have enjoyed working with them in the past, write a positive recommendation for them on their LinkedIn profile.
People LOVE getting public praise, and this will endear you to them IF it’s sincere praise (and not fake flattery).
Post the recommendation and wait a week. Most likely, they’ll contact you, but if not, you can now contact them and you’ll likely find that they’re happy to hear from you.
2. Do you hate cold calling? If so, you need to find another way get in touch with prospects.
One method for doing this is to move reference checks from the back of your process to the front of your recruiting process. This gets you on the phone with decision makers in a non-selling capacity and gives you the ability to display your professionalism.
The key to turning this into a discussion about them is to first display a thoughtful, in-depth reference check process.
Be sure to get a reference release form signed by your candidates if you’re going to do this, one that states you do reference checks on the front end as part of your evaluation process.
Recruiters can always do a better job of marketing, but it’s often difficult to find the time necessary to do it. Try these two quick tips for better marketing and recruiting skills and see how well they work on your desk.
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Gary Stauble, a guest writer for the Top Echelon Recruiter Training Blog, is the principal consultant for The Recruiting Lab, a coaching company that assists firm owners and solo recruiters in generating more profit in less time. For more information or to schedule a complimentary coaching session, visit The Recruiting Lab’s website or call 408.849.4756.