There are many things that recruiters can do at the end of the year to thank their clients and to continue building loyalty with them. Some of these things include giving holiday gifts and holding parties, but there’s also something unique that recruiters might want to think about.
An “Employer of the Year Award.”
According to Dave Knutson of The Knutson Group, LLC, recruiters should consider giving out an award like this at the end of every year. It’s a low-cost way to show appreciation and keep yourself top-of-mind with the client with which you’ve billed the most.
“Pick your best client and tell them they’re you’re ‘Employer of the Year,’” said Knutson. “You can set whatever criteria you want. Tell them they’re being recognized for their outstanding contributions, superior results, or continued employee developments.”
Knutson indicated that it only costs about $75 to $100 to have a plaque made with the company’s name and “Employer of the Year” inscribed on it. That’s a small investment, considering the return you can receive on it. Once company officials become aware of the award—and their company is the recipient one year—they’re not apt to forget it in the future.
“I’ve had clients ask me about the award,” said Knutson. “They ask if they’re going to get the award this year. They like to get that award and put the plaque up on their wall.”