When it comes to phone calls, recruiters make plenty of marketing calls to companies in the hopes of landing new job orders and working on searches. However, what about recruiters and voicemail?
A decline in voicemail could have a detrimental effect on the marketing efforts of recruiters, unless they’re also marketing heavily through other avenues. Getting in front of hiring managers and decision makers is crucial for recruiters looking to acquire new clients and grow their business, and voicemail is a part of that equation.
With that in mind, the question that we posed to Top Echelon Network recruiters recently in the form of a poll is as follows:
Do you get more or less of a response after leaving a voicemail than you did 10 years ago?
Results:
The choice of answers that we provided is listed below, along with the percentage of recruiters who selected each one:
- More of a response — 7.8%
- Less of a response — 48.5%
- About the same — 32.0%
- I wasn’t a recruiter 10 years ago — 11.7%
Summary:
Far and away, the answer that recruiters selected the most was “less of a response” at 48.5%. In addition, “about the same” garnered 32.0% of the responses.
Almost surprisingly, 7.8% of the recruiters chose “more of a response” as their answer. And then there were those who weren’t even in recruiting 10 years ago. That segment consisted of 11.7% of the poll participants.
Conclusion and Analysis:
There seems to be a direct correlation between the use of voicemail and the use of text messaging when it comes to recruiters and their candidates and clients. Specifically, recruiters are using text messaging more and voicemail less.
While that’s the overall trend, it’s not 100% iron-clad. That’s because some recruiters are actually receiving more of a response when they leave voicemail than they did 10 years ago. The possible reason: recruiters who actually leave a voicemail might be standing out because the majority of them do NOT leave a voicemail.
Overall, though, the results of this poll are in line with current trends in the business world. But forget about everybody else for a second.
What’s happening on YOUR desk? What kind of response are you getting with the voicemails that you leave?