There are six essential principles that all successful staffing and recruiting firm owners have in common. Is there a particular principle to which you most closely relate? Is there one (or more) with which you’re not familiar?
Principle #1—An entrepreneurial mindset
How you perceive your business and your life determines your reality.
- Entrepreneurs embrace change and take calculated risks.
- Owners with an entrepreneurial mindset don’t think like a “worker bee.”
- Entrepreneurs are willing to fail to eventually win.
- You can do your best and still experience frustration by a lack of progress or difficult periods in your business.
- Entrepreneurs avoid negative thinking.
You were not born an entrepreneur. You build your success through constant study and tenacity.
Principle #2—A defined brand
Your brand is the personality of your company and service, but you need to embrace what makes the express brand great. Your brand can also accomplish the following:
- Enhanced performance
- Transparency of your company
- Project a sense of social responsibility
- Ensure business continuity during difficult times
It’s up to you as the business owner to embrace and promote your brand.
Principle #3—Riches in niches
Successful business owners understand they can’t be everything to everyone. Having a narrowly defined group of customers will help you grow and prosper. Imagine the benefits of only placing “six primary titles” where your recruiting database of candidates would match the business you write. Other candidates surfaced or job orders out of your niche recruiting vertical can be filled through your split partners in the Top Echelon recruiting network.
Principle #4—Outstanding customer service
Successful entrepreneurs understand that excellent customer service will keep customers coming back. In this age of social media, outstanding customer service is more important than ever. How you handle clients and candidates directly affects your company’s performance. Proper utilization of the Big Biller recruiting software can track the value of each customer to your business. Tools like auto-responders can ensure a strong follow-up and touch program.
Principle #5—Good banking relationships and fiscal discipline
It is advisable to build relationships at two banks, separating your personal from your business assets. It is wise to nurture relationships with the bank manager and head teller. Successful business owners utilize budgets and realistic sales projections to run their business. They understand how to use a line of credit and use it for short-term cash needs, not long-term funding needs like marketing expenses.
Also, if you place contractors and handle the payroll and funding yourself, you may want to consider outsourcing that liability and responsibility to Top Echelon’s contract staffing services. This would significantly reduce your line of credit and funding needs.
Principle #6—Embrace training and professional advisers
Successful business owners realize retention of top performers is enhanced by providing consistent training. A conversation with the right trainer or adviser can be more valuable than years of formal education. Develop relationships with other entrepreneurs who can provide insight and guidance into running a successful business. Surround yourself with people more successful and knowledgeable than yourself. If possible, join a Mastermind Group that can provide insight and advice.
Implement these six principles and you can enjoy higher level of sales and better growth.
Barb Bruno, CPC/CTS is a guest writer for the Top Echelon Recruiter Training Blog. You can hire her for your next conference or event or for in-house training. Barb’s training techniques have guided thousands to a higher level of sales and profits. She is best known for her methodical, easy-to-implement strategies that she shares with her audiences. Her enthusiasm is contagious! If you would like to hire Barb, please call 219.663.9609, email support@staffingandrecruiting.com, or visit Good as Gold Training online.