Some industries hire more workers and are more profitable for recruiters. You might choose to work exclusively in one of these industries to get more cash-ins. Or, you might have formerly worked in a niche before you became a recruiter, so you choose to recruit for that industry because you know it well.
If you want to recruit for a specific industry or already do, check out the tips below.
Traditional vs. niche recruitment
If you are a traditional recruiter, you pull candidates from a large pool. You seek candidates with diverse backgrounds to fill jobs in multiple fields. You don’t focus on clients and job orders within a specific industry. Instead, you accept clients and job orders from any industry.
With niche recruiting, you cover one industry or a few industries. You specialize in a smaller area, accepting only certain job orders and clients. Your potential candidate pool is much smaller as you are looking for people with specific skills.
Tips for niche recruitment
You must approach niche hiring differently than traditional hiring. You can’t simply throw a big net into a big pond. You must be more strategic to find niche clients and candidates.
Try the tips below to improve your niche recruitment strategy.
1. Be specific in job descriptions
When you write a job description for a niche position, be specific. The candidates you are looking for are likely already in the industry, so they understand the position details.
Use jargon in the job postings. Your target candidates should understand the lingo. If people don’t understand the terminology, they probably aren’t right for the position.
2. Study your chosen industries
You need to understand what your clients are looking for in candidates. And, you need to keep your knowledge up to find and talk to candidates. To do this, you need to study your niche.
Subscribe to industry publications where you can continue learning about your niche. Set up web alerts to search for industry news and articles.
You can also attend trade shows related to the industry you recruit for. At these trade shows, you can learn about industry advancements. And, you might even find future clients and candidates.
3. Develop your networking skills
Networking is especially important with niche recruitment. If you can grow a network of people within your recruiting niche, you will have a steadier source of candidates and clients.
Search for industry and community organizations. Get connected with these groups and introduce yourself to the members. By expanding your network, you can find more potential clients and candidates.
People in your networks might be willing to share your open jobs with their extended networks. Or, they might refer people to you. This will help you find more candidates faster.
4. Use your niche knowledge to find candidates
As a niche recruiter, you’ll notice that your applicants have similar qualities. Because of this, you can become an expert on what to look for. You can search for candidates who have similar skills, education, and experience.
You can also learn what candidate sources are the best for your niche. For example, you might learn that referrals are a better source than Facebook. Then, you can focus your efforts on sources that produce the most placements.
Use the commonalities among candidates to search for more. Use key terms to search for candidates. For example, let’s say you recruit medical professionals and have the best luck recruiting them from LinkedIn. You could search LinkedIn using common terms related to the candidates.
5. Use niche employment websites and groups
Popular job boards are flooded with all sorts of candidates. While you can certainly post your jobs on these sites, it is more efficient to use niche employment sites. Many niche job boards already exist. But, you can also add a job board to your niche recruiting website. You can post to your job board from your recruiting software, making sure it is always up to date and optimized for web searches.