Whether you’re an independent recruiter or work for a recruiting firm, finding new clients is a good thing. Having a steady stream of incoming clients helps you stay busy, improve your recruiting strategies, and bring in revenue. In order to do this, you need to know how to find clients for your recruiting business. How do recruiters find clients?
How do recruiters find clients?
You want to know where to find clients so you can increase earnings. There are a variety of channels you can use to source new business while working as a recruiter.
Before you find clients, make sure you have a strong brand name and have confidence in your abilities. Knowing your niche or reasons you are unique from other recruiters is a good place to start.
Understanding how recruiters find clients and how to sell recruitment services is all part of the job. Just like you need to find and attract candidates to work for your clients, you must convince clients they need your services to find talent.
5 Examples of how to get clients as a recruiter
Lead generation ideas for recruitment aren’t difficult to execute, but they’re difficult to execute consistently. Marketing for recruiters will come in 5 main forms. Take a look at some of the ways you can find new clients:
1. Take advantage of job posting websites
If a business has jobs posted on a job posting website, they might need your services to find qualified candidates. Keep an eye out for websites with job postings to see what companies are searching for new employees.
Looking at industry specific job boards will lead you to companies, which will lead you to new people to reach out to.
Pay special attention to companies in the same market you have recruited for in the past. If you have recruiting software with an applicant tracking database filled with potential employees, you can tell them about your qualified candidates who match their job description.
Contact the companies, pitch yourself as a recruiter specialized in their niche, and make connections.
2. Use social media
This is the age of the internet. According to the Pew Research Center, 68% of people in America use Facebook, 28% use Instagram, 26% use Pinterest, 25% use LinkedIn, and 21% use Twitter. Since a lot of people are present on social media, you have a lot of potential followers to appeal to. For this reason, social media is a great example of how to find clients as a recruiter.
Businesses recognize that the majority of Americans use social media, so they have begun marketing, sourcing new hires, and interacting with customers on social media sites.
One study found that 90% of marketers believe social media is important to their business. Since many businesses are on social media, you have a great sourcing channel for new clients.
Use social media to your advantage as a recruiter. Many times, agencies are already using social media recruiting to find candidates. You can use Facebook, Twitter, Instagram, LinkedIn, and Pinterest to connect with companies as well.
In fact, finding clients on social media sites is beneficial when you have a good number of companies interacting with you. That way, other companies can see that you are a legitimate recruiter. Use social media to find and reach out to prospective clients. Regularly post on your social media accounts.
3. Try email marketing
Put together a list of email addresses belonging to different companies you want to recruit for. If you have recruiting software, you can easily send mass emails out to businesses using an email template.
With email marketing, grow your contact list with minimum time and effort. In your email, you could introduce yourself, provide a summary of your offerings, and give a link to your website.
Don’t over promise your services, but let businesses know what makes you stand out from other recruiters. And, explain how you source qualified candidates. It’s also a good idea to include your phone number if they want to set up a meeting.
4. Cold call prospective clients
Don’t rule out cold calling—it’s not just for recruiters who like to do things old school. Cold calling can be a great way to build your contact list and talk to prospective clients.
If there are businesses in your locality that you’re interested in working with, call them up and see if they need a recruiter. Don’t be discouraged if a company doesn’t immediately need your services. Putting yourself on their radar is a step in the right direction. That way, you build brand recognition. If you reach out to a potential client in the future, they might feel more comfortable choosing you.
Do some research on recruiting scripts for cold calling clients if you want to find some proven phone techniques.
5. Gather referrals
A great way to grow your list of potential clients is to gather recruiting referrals. You can get referrals from a variety of people, like current clients, peers, friends, and family.
Asking your current clients for referrals is a smart strategy. Clients can refer other business owners to you. If they do, you can give them a discount on their next job order. Or, they might provide names of other companies for you to reach out to.
Asking peers, friends, and family is another great example of how to find clients for a recruitment agency. Never underestimate friends and family to set you up with new clients. Your contacts are the best source for networking. Using your peers, like other recruiters, can be mutually beneficial. For example, they might know of clients outside their own niche that would be perfect for you.