Making marketing calls (aka, cold calls) can be the most dreaded—and most important—part of any recruiter’s desk.
However, Top Echelon is offering a FREE recruiter training video about this topic by one of the most respected trainers in the industry.
That trainer is Bob Marshall of TBMG International, and the title of this video is “Marketing Call Mastery.” Below is the official description of “Marketing Call Mastery”:
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A veteran of the recruiting industry and foremost authority on marketing for recruiters, Bob Marshall will share valuable tips and techniques for recruiters who want to improve their marketing efforts, not only for the rest of this year, but also into next year and beyond.
In this video, Bob addresses the following important points:
- The six reasons that recruiters need to market
- The reason that recruiters “dislike” marketing calls
- Why the “MPC” is the most effective marketing vehicle
- The FAB (Feature-Accomplishment-Benefit) presentation
Bob also breaks down the marketing call down into its separate parts, focusing on the mechanics of each and what you can do to make them more effective.
Watch this FREE recruiter training video, and get the most out of every single marketing call you make!
Click here to watch the FREE “Marketing Call Mastery” Video!
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Remember, Top Echelon offers FREE training sessions as part of our “Recruiter Coaching Series” of webinars. These webinars are offered on the second Tuesday of every month.
Check the Top Echelon Recruiter Training Blog for information regarding future sessions and also check out our library of past webinar videos.