Bob Millman of AutoPro Technical Recruiting adopted a recruiting approach approximately three months ago. Millman, who works Engineering, Purchasing, and Accounting-related positions in Manufacturing, made a concerted effort to increase his phone time. His decision to get on the phone more has paid dividends for him in the form of more job orders.
“I had one company where I left four messages, and I never got a call back,” said Millman, a Preferred Member of Top Echelon’s recruiting network. “Finally, they called back with a confidential search. They said, ‘We like your persistence, so here you go.’”
According to Millman, he’s not an Internet or social media expert by any stretch of the imagination. While he concedes he might enjoy more success in that realm if he took the time to learn more about it, he believes that time would be better spent cold call recruiting and making marketing calls.
“I’m sure there are other people who know more about social media than I do,” said Millman. “If I was more of a social media expert, I might have more success with it, but being on the phone more is what I needed to do.”
Before embarking upon his phone call crusade, Millman endured a dry spell in his business, the catalyst for which was a lack of job orders. That’s no longer the case. In fact, Millman just received a fresh batch of orders from one of his clients, a batch that has a high degree of urgency attached to it.
In light of this, Millman recommends that recruiters should spend less time on the computer and more time on the telephone. It’s a strategy that’s worked well for him.
“Just get on the phone and start making calls,” said Millman. “I was convinced that nobody was hiring, but I got on the phone and called and called and called instead of trying to do everything on the Internet. And I got results.”
What are you experiencing on your recruiting desk? Are you making more cold calls and marketing calls than you were before, and has it made a difference?