Yes, it’s that time of year again. Sweet, sweet summer! And that means it’s also that time of year to be thinking about a new recruitment web design for your firm.
For those of you who might not know, Top Echelon builds websites for recruiting firms. Since not everybody knows if they really need a new website or not, we also provide FREE website evaluations to help you find out. These evaluations are an easy way to assess the state of your firm’s website with the help of an expert and decide if it’s working for you . . . or not.
Below are five reasons why you should consider a website update and get your FREE website evaluation:
A website design is considered to be outdated after just 18 months. How old is your current website? A year? Two years? Five years? More? Time definitely flies when you’re having fun recruiting, and nowhere is that more true than with your website. You can probably “roll with it” if your site is two or three years old, but if it’s older than that . . . then it’s probably time for an upgrade.
You only have TWO seconds to make an impression on your website visitors (and compel them to take action). That means they have to be able to figure out exactly what you want them to do within two seconds of visiting your site. Are your calls-to-action (CTAs) immediately identifiable and easy to understand? Or is the site confusing and will make visitors flee?
#3—Marketing and branding
A recruiting firm’s website now contributes more to that firm’s marketing and branding efforts than at any other time in the history of the profession. When candidates and clients want to find out more about you and your services, they visit your firm’s website (after checking you out on LinkedIn, perhaps). What impression are you giving them? A positive one? Or do you appear to be stuck in 2005?
#4—Mobile, mobile, mobile!
More job seekers than EVER are looking for new opportunities on their tablet and/or smartphone. The trend is only going in one direction, and it’s not going to change anytime soon. Next month, the same will hold true. And the month after that . . . and the month after that . . . and the month—
You could make more placements if your firm’s website is working for you and NOT against you. There are many recruiters in Top Echelon’s recruiting network who are making placements as a direct result of what their firm’s websites are doing for them. You could join their ranks. Placements are the name of the game in recruiting. Make sure your firm’s website is on your side.
Once again, please note that you are under NO obligation and you don’t have to do anything to get your evaluation other than submit your firm’s website address. You can take any and all information we provide and do with it as you please.
First, get a free website evaluation. Then, conquer the world! Or at least, your corner of the recruiting world.