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Find Out How Many People are Clicking on Your Links in Twitter!

  
  
  


(By Todd Bossler)

Todd BosslerOne of the more frustrating aspects of social media and social networking for recruiters is that sometimes, you just don’t know how effective your efforts are.  You don’t know if you’re connecting with people, and if you are, how many people.

Well, I have good news for you: there is one way you can track how effective your social media efforts are in Twitter.  However, there are a couple of prerequisites for this:

  1. You have to include a link in your tweets.
  2. This link must be a shortened link, and it must be a bit.ly shortened link.

There are a few URL shorteners out there, and bit.ly is one of them.  It’s probably the most popular and well known of the shorteners that exist.  Here’s how you find out how many of the people following you on Twitter are clicking on the links in your tweets:

  • Use bit.ly to shorten your link (browse to their website and follow the directions).
  • Paste the bit.ly link in your tweet.
  • Tweet your information.
  • Later, after a length of time has passed, copy the bit.ly link and paste it into a web browser.
  • Add a + sign after the link.
  • Click “Enter.”

Doing so will take you to a page on the bit.ly website that displays statistics related to your link.  First and foremost, you can tell how many people have clicked on the link within your tweet, and you can tell when they clicked on it (the day and the time of day).  Other information provided includes whether or not the tweet has been involved in any conversations on Twitter, if any comments were made about it, and what the referring sites were.

Try this geek trick the next time you include a link in one of your tweets.  Find out how many of your followers are clicking on that link . . . and when they clicked on it.

I’d also love your feedback.  Let me know how this trick works for you and what you think about it.  Post a comment below with your thoughts.


LinkedIn Recruiting Customization Tip #2- Professional Headline Field

  
  
  


(By Todd Bossler)

Todd BosslerWelcome to the next installment in my series of blog posts about maximizing your profile on LinkedIn.  You can make yourself stand out by customizing your “Professional Headline Field.”  When you first create your profile, the default headline that LinkedIn posts is a rather boring one.  However, some people don’t realize that you can populate that field with just about anything that you want—with an emphasis on something that will help differentiate you.

In fact, you can even put in contact information like phone numbers, not to mention your website address.  Your “Professional Headline Field” is shown on the “Connections” section of the people who are linked to you, as well as when you’re part of a list of search results.  Editing the “Professional Headline Field” is easy, and the video demonstration below will show you how.

 

 

Other blog posts in this series:

LinkedIn Recruiting Customization Tip #1—Tantalizing Web Links


'Top Echelon TV': Using Hiring Hook to Post Jobs To Social Media

  
  
  


(By Todd Bossler)

Todd BosslerGetting your job orders in front of qualified candidates is one key towards helping your clients fill their open positions with the best talent as quick as possible.

That’s why through Hiring Hook, you can post your open job orders to the three most popular social media communities in the world: LinkedIn, Facebook, and Twitter.

Through Hiring Hook, you can post a short update of your open job order that contains a link that will drive the candidate right back to your website.  Once at the site, they can then read the full job description, fill out an online profile, submit their resume, and even complete a custom questionnaire that pertains specifically to the open position.

(Editor’s Note: Below is the episode of “Top Echelon TV” that deals with an overview of how Hiring Hook can post jobs directly to LinkedIn, Facebook, and Twitter.  We invite you to watch other episodes of “Top Echelon TV,” and if you’d like to suggest a topic for a future episode, send an email to marketing@TopEchelon.com.)

 

 

Remember, Top Echelon offers website services (including SEO services) and social media assistance to recruiters who want to maximize their online presence and put the power of the Internet to work for them.  Read more about our social media and website services for recruiters, or give us a call at (330) 455-1433.


(Internet Strategies Manager Todd Bossler is a writer for the Top Echelon Recruiter Training Blog.)


How to Add BlogLink to Your LinkedIn Profile for More Visibility

  
  
  


By adding a BlogLink application to their LinkedIn profile, recruiters can let people in their recruiting community see the industry knowledge and value they bring to the table. Doing so also provides another inbound link to their website, which will drive more traffic to the site.

In this video demonstration, Top Echelon Internet Strategies Manager Todd Bossler will show you how you to add the BlogLink application to your LinkedIn profile:

For more information about blogging and social media tools for recruiters, contact Top Echelon at (330) 455-1433.


The SEO Series: Add Your Blog Link to Your LinkedIn Profile

  
  
  


(By Todd Bossler)

Todd BosslerIf you've been reading my posts at all, you know that blogging is a great way to keep the search engines coming back to your site regularly because search engines love fresh content.  But, you should also know that blogging lends personal credibility too!

Providing you are posting good solid recruiting content on your blog, your industry or niche will view you as a trusted source of information.  But in order for people to read it, they have to know it exists!  Ergo, this post....

Add your blog Link to your profile with the following steps:

  1. Login to LinkedIn, put your mouse over the Profile´╗┐ menu item and click Edit Profile.
  2. Find and click the Websites link.
  3. Now you'll be look at the Additional Information section of your profile.  Click the Edit link.
  4. Choose My Blog in the first available dropdown. (You can have up to 3 links)
  5. Enter your Blog's web address in the open field.  (HINT:  I usually browse to it  and copy/paste it so I know it's correct!)

Viola!  You now have your Blog listed on LinkedIn and any and all of your connections have direct access to it!

Remember, Top Echelon offers website services (including SEO services) and social media assistance (including blogging) to recruiters who want to maximize their online presence and put the power of the Internet to work for them.  Read more about our social media and website services for recruiters, or give us a call at (330) 455-1433.


(Internet Strategies Manager Todd Bossler is a writer for the Top Echelon Recruiter Training Blog.)


'Top Echelon TV': How to Find Bio Information in Twitter

  
  
  


In this episode of "Top Echelon TV," Top Echelon Internet Strategies Manager Todd Bossler shows recruiters how they can find the information they want in the social media platform Twitter.  Specifically, he explains how you can uncover information located in the biography section of Twitter users using a Google search string:

site:twitter.com "bio * .net developer | programmer"

Copy and paste the above string into a Google search box and change the .net developer | programmer part to reflect a skill set or search in niche or industry.

 

Top Echelon offers website services and social media assistance to recruiters who want to maximize their online presence and put the power of the Internet to work for them.  Read more about our social media and website services for recruiters, or give us a call at (330) 455-1433.


The SEO Series: Creating a Blog for Your Recruiting Website

  
  
  


(By Todd Bossler)

Todd BosslerIf there’s one thing that search engines like, it’s ever-changing content.  If the content on your website is changing—or is being added to—on a consistent basis, search engines like Google will reward you for it, and one of the best ways in which to do that is to create a blog.

But having people find you more often through organic search methods is just one of the benefits of blogging.  By blogging consistently, you can also attract more repeat visitors to your site.  If visitors see that you’re providing something of value, not only will they keep coming back for more, but they’ll also tell their friends and colleagues about you.

The first step is to find a way to publish your blog.  There are many avenues from which to choose.  Some are paid and some are free, but there are a few factors that you should take into account when choosing which platform to use:

  1. Make sure that the blog is part of your website.  Remember, one of the purposes of a blog is to help drive traffic to your site, and search engines reward you if the content of your site is updated on a consistent basis.
  2. Make sure that the platform is easy to use.
  3. Make sure that the platform contains enough interesting aspects for visitors.  Content is king, of course, but there are other components to a blog that attract visitors, as well.

The second step is to find a way in which to publish interesting articles for your target audience.  For recruiters, this audience includes both candidates and hiring managers.  The goal is to provide something of value—industry expertise and information that visitors will find useful.  Because of this information, they’ll be willing to return to your website over and over again for more of the same.


(Editor’s Note: Below is the episode of “Top Echelon TV” that deals with the subject of creating a blog for your recruiting website.  We invite you to watch other episodes of “Top Echelon TV,” and if you’d like to suggest a topic for a future episode, send an email to marketing@TopEchelon.com.)


However, what exactly do your website visitors (candidates and hiring managers) want to read about?  Recruiters always seem to be in the process of educating both groups of people about the job market, employment, and the hiring process.  As a result, you can simply take the topics that you discuss with them on a regular basis and turn them into blog posts.  By doing this, you’re positioning yourself as an expert in your field, and people always turn to experts when they want answers to their questions.

Some examples of topics for candidates:

  • What to include in your resume
  • How to prepare for a face-to-face interview
  • How to conduct yourself during a face-to-face interview
  • How to write a letter of resignation to your current employer
  • How to find an employer that fits your personality and values

Some examples of topics for hiring managers:

  • How and why to conduct a courtesy interview
  • When to extend an offer of employment
  • How to on-board employees successfully
  • How to retain A-level employees
  • How to create an effective mentoring program

The third step is to somehow convert prospects obtained through blog posts into revenue (i.e., placements).  In other words, you want candidates to submit their resume and other information, and you want hiring officials to give you job orders (or at the very least, contact you via email or over the phone).  In order to accomplish this, include a call to action at the end of every blog post.  Ideally, the call to action should be related to the topic of the post.  Fortunately, I have a perfect example of this . . . because that’s how I’m going to end this blog post.

Remember, Top Echelon offers website services (including SEO services) and social media assistance (including blogging) to recruiters who want to maximize their online presence and put the power of the Internet to work for them.  Read more about our social media and website services for recruiters, or give us a call at (330) 455-1433.


(Internet Strategies Manager Todd Bossler is a writer for the Top Echelon Recruiter Training Blog.)


Recruiting Tip: Google Search String for LinkedIn.com

  
  
  


(By Todd Bossler)

LinkedInTodd BosslerLinkedIn is the premier professional social media site out there.  And the beautiful thing about it is that is all but "complete publish."  This means that search engines have most of that data in their indices for you and I to sift through and find what is useful to us.

Here are a couple of cool Google Boolean search strings that can help you uncover LinkedIn prospects that, once found, you can use your recruiting skills to do what recruiters do (find the best talent for their clients).

So first, a basic search string that you can use at the basis . . . a template that you can start with anytime you want to search LinkedIn for contacts.

site:linkedin.com inurl:in -inurl:jobs

Here is what the above string is instructing Google to do:

  • site: tells Google to look only at LinkedIn.com
  • inurl: tells Google to return only pages that the word in in the actual web address (or url).  If you've ever noticed, every personal profile on LinkedIn.com starts with www.linkedin.com/in/....  that /in/ is what we used above to ensure we are only looking from profiles.
  • -inurl: tells Google not to return pages with the word jobs in the web address (or url)

So, all that is left for you to do is add your specific needs to the search string.  You can do that by simply adding the must have criteria your client is looking for.

site:linkedin.com inurl:in -inurl:jobs dba foglight

At the end of the starter template, you can see I added two words (dba and foglight) that make up a fairly specific skillset that my make-believe client is looking for . . . a Database Administrator with knowledge of the enterprise application monitoring software called Foglight.

I hope this helps!


Social Media + Email = Greater Levels of Marketing Success

  
  
  


(By Matt Deutsch)

Matt Deutsch

In recruiters' rush to take advantage of the social media phenomenon, the power of email may have been overlooked.  In fact, in a number of business studies conducted during the past year, email has been found to convert more prospects to customers than social media efforts alone.

Recruiters have traditionally relied upon email to market themselves, their services, and their job orders to candidates and companies . . . long before social media sites like LinkedIn and Facebook arrived on the scene.  With the emergence of social media, businesses--including recruiting firms--have been attempting to figure out the best ways in which to combine social media and email for optimal results.

This is an ongoing crusade, one which constantly develops and evolves as the world of social media evolves.  The tactics that companies and firms use change from year to year, depending upon the latest trends and how people are using social media tools and websites, both personally and professionally.

A recent survey of small businesses by email marketing company AWeber revealed how businesses used email and social media in 2009.  Among other findings, the survey discovered that the two most common tactics implemented last year were the following:

  • Tweeting email newsletters
  • Broadcasting blog entries to email lists

Other common practices included adding sign-up forms on social media pages and including "follow us" links in email signature files.  As far as plans for this year are concerned, more than 50% of respondents plan to allow users to sign up for emails directly from social media sites.  This is an excellent idea for recruiters who want to build their email lists, because not only are they building their lists, prospects are putting themselves on it willingly.

Remember, email and social media shouldn't be competing with one another.  They should be complementing one another in a way that works best for you and your firm.

What about you?  How do you integrate your email efforts with social media?  What strategies have worked the best and what would you recommend?


'Top Echelon TV': Email Signature Files and Social Media

  
  
  


As a recruiter, wouldn't you like to entice more prospects to link to you through social media? Of course you would, and in this week's episode of "Top Echelon TV," we show you one way you can do it!

Top Echelon President Mark Demaree and Internet Strategies Manager Todd Bossler discuss email signature files and social media, specifically how adding links to your social media accounts in your signature file can help candidates and prospects connect with you more easily.

Top Echelon offers social media assistance and website services for recruiters who are looking to maximize their online presence and put the power of the Internet to work for them. Read more about our social media and website services for recruiters or give us a call at (330) 455-1433.


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