Three Good Reasons to Update Your Recruiting Website

  

 Email Article  

Tweet  

  

(Article courtesy of HIRING HOOK, Websites for Recruiters) 

So—why should a recruiter update the design of their firm’s website on a consistent basis?

That’s assuming, of course, that a recruiting firm does have a website.  Remember, according to the poll that we conducted of recruiters from across the country, a full 10 percent of them indicated that their firm doesn’t even have a website.  In this age of technology and the Internet, that’s a risky proposition for recruiters who want to maximize their exposure and market their services and firm to the fullest extent.

However, let's assume that your firm does have a website.  Below are three good reasons to consider updating the design of that site (if you haven't done so relatively recently, that is).

1. People, especially job seekers, are more Web-savvy than ever—Some candidates in the marketplace today grew up on the Internet.  They’ve lived on the Internet, so to speak, which makes them extremely Web-savvy in every way.  Whether you like it or not, they could very well judge you—at least in part—by what your website looks like.  Updating the look and feel of the site on a frequent basis will keep it fresh for candidates who visit and help to brand your firm in a more positive fashion.

2. Your website brands you as a recruiter and as a firm—Speaking of branding . . . it’s entirely possible to brand yourself to somebody without even speaking to them.  You can do it through emailing, texting, and of course, with your website.  As with all other contact with people, you want the interaction they have with your website to be a positive one, and the design of your site and what it looks like definitely falls into that category.

3. Chances are good that your competition is NOT updating their site’s design—Once again, judging from the poll that we recently conducted, recruiters do not update the design of their firm’s website all that frequently.  As a result, it stands to reason that updating it on a consistent basis would set you apart from your competition.  And that's a good thing.

The status quo is often the enemy of your recruiting website.  Allowing it to become stagnant for prolonged periods of time can have negative consequences for you and your firm.  If you haven’t updated the design of your site in longer than 18 months—and in reality, that timeframe should be no longer than a year—then consider how a re-design could help keep your site current and provide a more positive experience for the people who visit it.

-- -- --

(Hiring Hook = websites for recruiters.  With a Hiring Hook website, recruiters can post their jobs to their website and also have the option of adding them to LinkedIn, Facebook, and Twitter to attract qualified candidates.)

Hiring Hook examples and portfolio of design work
Overview of Hiring Hook's features and pricing
Testimonials from Hiring Hook customers