When Was the Last Time You Updated the Design of Your Website?

  

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(Article courtesy of HIRING HOOK, Websites for Recruiters)

Once upon a time, conventional wisdom dictated that you should update the design of your website approximately every 18 months.  These days, though, with the speed with which the Internet is growing and expanding, even updating your site that frequently could mean you’re behind the curve.

To get a better idea of how frequently recruiters update the design of their firm’s website, we recently conducted a poll of recruiters from across the country.  The question that we posed to these recruiters is below:

When was the last time you updated the design of your recruiting website?

The choice of answers that we provided is listed below, along with the percentage of recruiters who selected each one:

• Six months ago—18%
• A year ago—18%
• Eighteen months ago—6%
• Two years ago—8%
• More than two years ago—40%
• I don’t have a recruiting website—10%

Alarmingly, the most popular answer was “More than two years ago,” which garnered almost half of the vote.  Perhaps surprisingly, 10% of the recruiters who participated in the poll don’t have a recruiting website, not even one that serves as an “online business card” for their firm.

Ideally, though, you don’t want your recruiting firm's website to serve just as a “business card.”  It should be a fully functional part of your recruiting desk and of the placement process, so it can help you to generate placement income just as much as it looks aesthetically pleasing.

So—when was the last time YOU updated your recruiting website?  Has it been longer than a year?  Eighteen months?  Two years?  Does it contain all of the functionality that you’d like it to have?  Is it a working, productive part of your firm?  What would you like it to do for you?

In our next blog post, we’ll discuss the reasons you should update the design of your recruiting website on a regular basis.

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(Hiring Hook = websites for recruiters.  Hiring Hook helps recruiters by building a completely new site for their firm or by re-designing their current site for the purpose of branding their firm more effectively and providing a positive experience for their website visitors.)

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